Email marketing is one of the most cost effective strategies in your marketing toolbox. It’s simple to setup and manage and enables you to directly connect with your customers. If you’re starting your business, make building your email list a priority and select the right tool for the stage you’re in.
The best email marketing platform for your startup depends on where you are with your business, what your goals are from a growth and marketing standpoint, and ultimately, your budget. Great email marketing service enables you to plan, build and deliver profitable emails.
You should also be looking at tools that allow you to group and segment your subscribers, at the minimum, and track their behavior on your website if possible.
Most importantly, the best email marketing tools deliver your emails to an inbox and not a spam folder.
Having said that, let’s look at 3 of the best email marketing tools for startups and small businesses.
MailChimp– Best Tool to Start Email Marketing
MailChimp is an email marketing solution that helps you easily send effective email campaigns newsletters. The platform is very easy to use and requires almost no technical understanding to get started sending.
With MailChimp, you’ll be able to send automated and segmented emails or keep detailed records about your customers like in a CRM. You will also get advanced reporting so that you can monitor email activity, sales and what actions your subscribers take on your website.
Why Startups Use MailChimp
The biggest reason startups and small businesses use MailChimp is because of its simplicity, record of deliverability and its low cost.
You can get started withMailChimp for free and send up to 12,000 emails each month to 2,000 people. So if you are just getting started with email marketing, you get to play the game for free. Once you’ve matured and are ready for more advanced features and sending power, their packages start at a reasonable $10 per month.
ActiveCampaign – Best Tool to Replace MailChimp
ActiveCampaign is a great platform to use when your business is ready for marketing automation or lead generation / sales enablement as it combines all aspects of email marketing into a single & simple to use platform.
You can integrate ActiveCampaign with almost anything via their API and easily create great looking & high converting emails to send to your segmented subscribers.
Why Startups Use ActiveCampaign
One of the biggest benefits of ActiveCampaign is that it’s a fully integrated email platform and CRM. You also see your send results in real-time.
ActiveCampaign pricing is a little different than MailChimp’s in that you pay for subscribers but have unlimited amount of sends. Pricing starts at $9 per month for 500 subscribers and for $49 per month you can get into SMS messaging as well lead scoring, automation and One-on-One training.
Infusionsoft – Best CRM, Email Marketing and Sales Automation Tool
Infusionsoft is a complete sales and marketing automation platform that has been around for over a decade. Built for small businesses, Infusionsoft combines CRM, email marketing and automation, lead capture and e-commerce in a single tool.
Why Startups Use Infusionsoft
Plain and simple, marketing automation. Infusionsoft provides startups with incredible sales and automation tools that helps your business align content and messaging with your prospects at every stage of your sales funnel.
The CRM tool has sophisticated options for startups that want to blend email marketing, social media, direct mail and text messaging into their marketing stack.
Pricing for Infusionsoft starts at about $100 per month and gets you basic CRM and marketing automation features for up to 500 contacts. You’re also limited to only 2,500 sends per month in their starter package.
When you’re startup or business is truly ready for sales and marketing automation, it’s time to give Infusionsoft a look.
When investing in email marketing, plan for and invest in a tool that will get you to your future business, not the tool that simply works for your business today.