About Justin Knechtel

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Justin Knechtel

dad, board member, advisor, cmo, and amateur nutritionist. 


Justin Knechtel
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Sunny and Overcast is where I share my thinking on Marketing, Business, Personal Development and Inspiration I come across.

Launched in December 2016, I was inspired by my oldest son to think more about my life and the time I share with my family, as well as my responsibility to give back to the field in any way that I can.

Sunny and Overcast is part of my 2016 New Year’s Resolution is more of a mission to help inspire the next generation of creatives, entrepreneurs and small business owners to improve their lives and products via effective, healthier and a more sustainable manner where challenges can be enjoyed and results driven by passion, not stress.

I’ve had a lot of mentors and have made a lot of great friendships and connections throughout my life and career. I love Marketing, its progression as a science ( and art ) and the opportunities ahead. But what I don’t love is the work obsession we have in America, and the false mentality of more time working equals more success.

I hope that with some of the life and business lessons I’ve learned over the past 15+ years working and leading in this industry, I can provide some sort of positive guidance and direction to those starting out, and potentially some self reflection for those that have been in the trenches for as long as I have.

The Path to Today

I started my marketing career in 2000 working with one of the leading commercial and residential security companies in Colorado, then co-founded a luxury auto detailing business as well as launched a successful student fundraising program that still runs today.

In 2009 I started a marketing and advertising cooperative in Seattle that I exited in early 2014 after eventually providing services to over 500 clients across 4 countries.

We moved our family from Seattle to Chicago suburbs in mid 2014, where I started working with a small startup called Swap.com, which is now the world’s largest online consignment marketplace. From Swap, I moved over to Factor 75, a prepared meal startup to stabilize their marketing and position the company for growth.

I am currently the chief marketing officer of MedPro, the country’s largest private provider of medical waste and pharmaceutical disposal for the healthcare industry.

Justin Knechtel

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