I’ve been following Mary Meeker’s trend reports the past few years and have been anticipating her 2017 report to come out. These are monster reports, while not the definitive guide, that can help drive some deeper thought into marketing, economics, consumers and business.
Download the 2017 Internet Trends Report and watch her presentation below.
Mary Meeker’s 2017 Internet Trends Report
- Voice is starting to take over in search. I’m one of the users contributing to that 20% growth as voice search starts to become pretty damned accurate and helpful.
- TV viewership continues it’s downward spiral ( no shit ) and Netflix continues to eat up more household revenue ( also no shit ). What I was surprised at, however, is how quickly we’ve adopted Netflix and other streaming services.
- Healtchare industry is beginning to take shape, starting with the wearables. I’m fascinated by this sector and hope that KCPB puts out more data and research within in this year