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IP Exclusion Filter in Google Analytics


One of the challenges in Google Analytics is reporting on traffic that comes to your site from outside of your company. While this may not sound like a big deal, but when you’re viewing reports that include traffic from yourself, your colleagues, or your agency partners, the data can become quite misleading. Excluding traffic and data to your site from your own internal team is simple to do with...

Sparklines in Excel


In my new series, 52 Weeks of Marketing, we’re going to go over 52 simple tools and tactics you can use to grow as a marketer. First up in the series is one of my favorite Excel features that not many people use for some reason, but is one of the most powerful and simplest ways to display your marketing results to your colleagues, bosses, or clients. As an additional bonus, you’ll...

5 Motivational Books You Can Read This Week


We’re all pressed for time. We have families, jobs, after-school activities ( unless you’re still in college – which I envy you… ), and shit like dry-cleaning to pick up. I can wake up some days at 4am and know I am going to crush it at work and in life all day. Other days, I wake up at 8:00 and don’t even know how to hit the toilet or make it down the stairs. It happens to all of us...

Justin Knechtel